Acquisition of qualified traffic: best practices
What are the market challenges in terms of traffic acquisition? What are the KPIs to take into account? What are the solutions and best practices to be implemented?
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Duration: 30 min
Chapters:
01:22 – Market challenges: quality & incrementality
03:59 – Avoiding duplicated inventory
06:41 – CPC traded campaigns imperfections
09:16 – Teads approach to those challenges
11:24 – Let’s define the metric that matters
14:01 – Definitions: Bounce rate & Time spent
17:25 – How can we target the right person?
20:15 – Prequalify your traffic through the creatives
21:35 – A/B testing: creative variations drive results
23:19 – No Pixel, no Party
24:52 – Pixel management tools
26:27 – Landing page recommendations
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