Traffic Acquisition: Driving Qualified Traffic
Whether it be more transparency, deeper insights, more meaningful performance across the funnel or simply higher quality from their partners, the media landscape is rapidly shifting to demand much, much more. Enter Teads accountable solutions for Brandformance (or Consideration Media). In this course, we will cover the importance of Brandformance solutions and how the combination of technology, buying model, creative, and measurement lead to traffic acquisition that moves the needle in the lower funnel.
- 16min

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Course content
Solving Issues with Brandformance
What to look out for when buying consideration media
Lesson Video:
- 2min
Lesson:
Topics include: Brandformance, accountable media, full funnel solutions
Who is Teads?
An overview of The Global Media Platform
Lesson Video:
- 2min
Lesson:
Topics include: TGMP, branding, single access point for the world’s biggest pubs, brand safety, fraud-free, guaranteed outcomes, upper funnel, advanced algorithm
Creatives
Viewable by design and built for performance
Lesson Video:
- 1min
Lesson:
Topics include: Single Image, Carousel, Social Display, viewability, CTR, in-view time, time on site
Teads Traffic Acquisition
How Teads’ technology leads to industry leading Brandformance
Lesson Video:
- 3min
Lesson:
Topics include: Teads traffic acquisition, guaranteed mid-funnel outcomes, incrementality
Teads Pixel
The benefits of Teads’ Universal Pixel
Measurement & Success
Defining the metrics that matter
Lesson Video:
- 2min
Lesson:
Topics include: mid-funnel, measurement, visits, CPSV, VR, time on site, bounce rate, new user ratio, assisted conversions, multi-touch attribution, pixel required
Activation
Buy the way you want
Lesson Video:
- 1min
Lesson:
Topics include: CP(i)V, uCPC, CPC, dCPM, incrementality, optimization
Use Cases
Traffic Acquisition in action
Traffic Acquisition Quiz
Pass the quiz and get your certificate.