Traffic Acquisition: Driving Qualified Traffic
Whether it be more transparency, deeper insights, more meaningful performance across the funnel or simply higher quality from their partners, the media landscape is rapidly shifting to demand much, much more. Enter Teads accountable solutions for Brandformance (or Consideration Media). In this course, we will cover the importance of Brandformance solutions and how the combination of technology, buying model, creative, and measurement lead to traffic acquisition that moves the needle in the lower funnel.
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