Traffic Acquisition: Driving Qualified Traffic

Whether it be more transparency, deeper insights, more meaningful performance across the funnel or simply higher quality from their partners, the media landscape is rapidly shifting to demand much, much more. Enter Teads accountable solutions for Brandformance (or Consideration Media). In this course, we will cover the importance of Brandformance solutions and how the combination of technology, buying model, creative, and measurement lead to traffic acquisition that moves the needle in the lower funnel.
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Course Traffic Acquisition

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Course content

Why Brandformance matters

How brandformance fuels full funnel solutions

Lesson Video:
Lesson:
Topics include: mid-funnel media flaws, wasted impressions, non-guaranteed outcomes, buyer risk click fraud, non-incremental users

Solving Issues with Brandformance

What to look out for when buying consideration media

Lesson Video:
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Topics include: Brandformance, accountable media, full funnel solutions

Who is Teads?

An overview of The Global Media Platform

Lesson Video:
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Topics include: TGMP, branding, single access point for the world’s biggest pubs, brand safety, fraud-free, guaranteed outcomes, upper funnel, advanced algorithm

Creatives

Viewable by design and built for performance

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Topics include: Single Image, Carousel, Social Display, viewability, CTR, in-view time, time on site

Teads Traffic Acquisition

How Teads’ technology leads to industry leading Brandformance

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Topics include: Teads traffic acquisition, guaranteed mid-funnel outcomes, incrementality

Teads Pixel

The benefits of Teads’ Universal Pixel

Lesson Video:
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Topics include: Teads Universal Pixel, pixel importance

Measurement & Success

Defining the metrics that matter

Lesson Video:
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Topics include: mid-funnel, measurement, visits, CPSV, VR, time on site, bounce rate, new user ratio, assisted conversions, multi-touch attribution, pixel required

Activation

Buy the way you want

Lesson Video:
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Topics include: CP(i)V, uCPC, CPC, dCPM, incrementality, optimization

Use Cases

Traffic Acquisition in action

Lesson Video:
Lesson:
Topics include: traffic acquisition, mid-funnel

Traffic Acquisition Quiz

Pass the quiz and get your certificate.

Please complete all lessons before doing the quiz.
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