Advertise Responsibly
This course is a deep dive into the 5 pillars of Teads’ commitment to Advertise Responsibly. Our Teads experts provide best practices for advertising safely in times of uncertainty, providing a respectful ad experience while achieving quality reach, and how all of these elements work together to not only protect the safety of your brand’s message, but our democracy as a whole.
- 31min

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Course content
Clean Advertising
Ensuring access to viewable, brand safe, fraud free, and objectively-measured media
Lesson Video:
- 5min
Lesson:
Topics include: clean advertising, advertising ecosystem, brand safety, viewability, fraud prevention
Respect the User
How to respect users with polite and engaging ad experiences
Lesson Video:
- 3min
Lesson:
Topics include: viewable by design, quality, Teads Studio, attention, insights, data privacy
Avoidance of willful misinformation & hate speech
The threat of media investment funding fake news, hateful, and harmful content
Lesson Video:
- 5min
Lesson:
Topics include: disinformation, hate speech, inventory, UGC, professionally produced, publishers
Quality Journalism: Supporting democracy through premium publishers
Applying keyword targeting in brand safe environments
Lesson Video:
- 2min
Lesson:
Topics include: engagement rate, keyword blocking, news, quality journalism, democracy
Quality Journalism: Advertising in times of uncertainty
Rethinking brand safety measures
Quality Journalism: Gaining back safe inventory
How to maximize inventory without risking brand safety
Lesson Video:
- 5min
Lesson:
Topics include: disinformation, democracy, brand safety, ad blocking, keyword blacklist
Partner for lasting industry & societal change
How the industry can drive positive change in the areas of inequality
Lesson Video:
- 3min
Lesson:
Topics include: semantics, diversity, inclusion, brand suitability, Advertise Responsibly, keyword list
Advertise Responsibly checklist for brands
Summary of recommendations to enable brands to Advertise Responsibly
Lesson Video:
- 1min
Lesson:
Topics include: user respect, disinformation, quality journalism, societal change
Advertise Responsibly Quiz
Pass the quiz and get your certificate.