TAM Attention Expert Certification
This course is a deep dive into the attention metrics, delivered in Teads Ad Manager (TAM), by Lumen LAMP. You will learn what lies behind attention measurement, why attention metrics are important, and how you can activate directly in any of your branding campaigns in TAM.
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Topics include: Attention vs. Viewability, why attention matters?, the key drivers of attention, attention measurement with Lumen, what the different attention metrics mean, Teads performance vs. Lumen benchmarks, how to best set-up to drive attention, leveraging attention in the future