TAM Attention Expert Certification

This course is a deep dive into the attention metrics, delivered in Teads Ad Manager (TAM), by Lumen LAMP. You will learn what lies behind attention measurement, why attention metrics are important, and how you can activate directly in any of your branding campaigns in TAM.

15min

Content Preview

Course content

Intro to attention and Lumen methodology

"This is a global presentation of the attention measurement: what does it mean, what can you compare it to and how efficient is it really? Here you will be presented what Lumen methodology is: how will Lumen estimate the attention on your campaigns?"

Intro to attention and Lumen methodology Content

Lesson Video:

12min

Lesson:

Topics include: Attention vs. Viewability, why attention matters?, the key drivers of attention, attention measurement with Lumen, what the different attention metrics mean, Teads performance vs. Lumen benchmarks, how to best set-up to drive attention, leveraging attention in the future

Demo of TAM and Attention metrics Deep Dive

Here you will be presented a simplified example of how the attention metrics are presented in Teads Ad Manager and how you can use them to start reporting on different elements of your campaign

Demo of TAM and Attention metrics Deep Dive Content