Data Solutions: Audience & Contextual Targeting

The Teads Data Solutions course covers a wide-range of topics from data and targeting definitions to the industry challenges for audience and contextual targeting. Join us as we take a comprehensive look into the different targeting solutions Teads has to offer that aim to solve the industry challenges.
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Course content

Data Definitions

Defining the terms used throughout the training

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Topics include: 3rd party data, data points, data provider, platform, data segment, audience

Industry Challenges

Industry challenges related to 3rd party data

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Topics include: Segment accuracy, fragmentation , Nielsen DAR, deterministic data, lookalike models, Chrome Update, Audience Targeting, Contextual Targeting

Introducing Teads Audiences

The combination of 1st & 3rd Party Data and consumption habits

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Topics include: Teads Audiences, 1st party data, 3rd party data, content consumption, interest-based segments, demographic segments

3rd Party Curation & Vetting

Teads Audiences Curation process

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Topics include: Teads Audiences, qualitative analysis, quantitative analysis, curation, 3rd party curation

Custom Audiences

How Teads builds audiences for client needs

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Topics include: Teads Audiences, custom audiences, 3rd party data, data segments, contextual, pack targeting

1PD Onboarding

How we seamlessly onboard client data

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Topics include: DMP, integrations, client data, retargeting, suppression, modeling, CRM

Contextual

Overview of Industry challenges for Contextual and a walk-through of Teads’ revamped contextual offering

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Topics include: cookieless, keyword targeting, contextual, Semantic Analysis

Key Takeways

Quick summary of the most important takeaways from the Data Solutions content

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Topics include: Audience targeting, 1st party data, partner data, advertiser 1st party data, contextual targeting, accuracy, scale, fragmentation, privacy

Data Solutions Quiz

Pass the quiz and get your certificate.

Please complete all lessons before doing the quiz.
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