Intro to TAM

We built Teads Ad Manager as a response to ongoing challenges in the current ad tech ecosystem. This course will provide background on these hurdles and how you can use Teads Ad Manager as a solution for scaling with brand safety and premium publications, end-to-end solution offerings, intuitive UI, and identifying your campaign objectives on the platform.

14min

Content Preview

Course content

Introduction to Teads Ad Manager

Why we decided to build Teads Ad Manager: platform overview and training.

Introduction to Teads Ad Manager Content

Lesson Video:

3min

Lesson:

Topics include: Overcoming current ad tech ecosystem and its challenges, scaling with brand safety and premium publications, end-to-end solution offerings, intuitive UI, and identifying your campaign objectives on the platform

Branding Video – Line Item Buying Models

Get started on creating your video campaign by choosing buying models for your line item.

Branding Video – Line Item Buying Models Content

Lesson Video:

1min

Lesson:

Topics include: Available unique buying models: vCPM, CPCV & its custom billing points

Branding Video – Line Item Targeting

Get started on creating your video campaign by adding targeting to your line item.

Branding Video – Line Item Targeting Content

Lesson Video:

1min

Lesson:

Topics include: Adding publisher tiers & brand safety options

Branding Viewable Display – Creative Formats

Explore the customizable viewable display formats for better user engagement and attention.

Branding Viewable Display – Creative Formats Content

Lesson Video:

1min

Lesson:

Topics include: Teads Studio unique formats, usage & benefits

Branding Viewable Display – Line Item Buying Models

Get started on creating your viewable display campaign by choosing buying models for your line item.

Branding Viewable Display – Line Item Buying Models Content

Lesson Video:

1min

Lesson:

Topics include: Available buying models: vCPM & CPM Optimization tools

Branding Formats – inRead Social

Extend your client’s social creative beyond social platforms with Teads’ premium publisher environments.

Branding Formats – inRead Social Content

Lesson Video:

1min

Lesson:

Topics include: What is inRead Social? How to achieve incremental reach with existing social assets for viewable display & video

Traffic Acquisition – Pixels and Conversion

Learn how to create a new pixel for your website and set up conversion tracking for your performance campaigns.

Traffic Acquisition – Pixels and Conversion Content

Lesson Video:

1min

Lesson:

Topics include: What is a pixel? Creating a pixel and setting up optional conversion.

Traffic Acquisition – Line Item Buying Models

Get started on building a performance campaign by choosing buying models for your line item.

Traffic Acquisition – Line Item Buying Models Content

Lesson Video:

1min

Lesson:

Topics include: Available buying models: dynamic CPM, uCPC & optimizations

Traffic Acquisition – inRead Social Creative Editor

Learn how to utilize the creative editor tool to customize existing creatives for better performance.

Traffic Acquisition – inRead Social Creative Editor Content

Lesson Video:

1min

Lesson:

Topics include: Performance Single Image, Carousel and Social Single Image

inRead Social – Measures of Success

Take a look at our inRead Social success story on Teads Ad Manager vs. Instagram.

inRead Social – Measures of Success Content

Lesson Video:

Xmin

Lesson:

Topics include: A Global Brand Case Study

Teads Custom Audiences

Learn how to build custom audiences utilizing Teads 1st & 3rd Party, Contextual Data for accuracy and reach.

Teads Custom Audiences Content

Lesson Video:

2min

Lesson:

Topics include: Building Custom Audiences

Reporting

Take a deep dive into monitoring your campaign in real-time and gain granular understanding of the Teads auction funnel to scale your campaign.

Reporting Content

Lesson Video:

1min

Lesson:

Topics include: Analyzing budget, delivery, clicks, viewability & auction monitoring

Intro to TAM

Content Preview

Course content

Introduction to Teads Ad Manager

Branding Video – Line Item Buying Models

Branding Video – Line Item Targeting

Branding Viewable Display – Creative Formats

Branding Viewable Display – Line Item Buying Models

Branding Formats – inRead Social

Traffic Acquisition – Pixels and Conversion

Traffic Acquisition – Line Item Buying Models

Traffic Acquisition – inRead Social Creative Editor

inRead Social – Measures of Success

Teads Custom Audiences

Reporting

Intro to TAM Quiz