Intro to TAM

We built Teads Ad Manager as a response to ongoing challenges in the current ad tech ecosystem. This course will provide background on these hurdles and how you can use Teads Ad Manager as a solution for scaling with brand safety and premium publications, end-to-end solution offerings, intuitive UI, and identifying your campaign objectives on the platform.
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Introduction Teads Ad Manager

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Introduction to Teads Ad Manager

Why we decided to build Teads Ad Manager: platform overview and training.

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Topics include: Overcoming current ad tech ecosystem and its challenges, scaling with brand safety and premium publications, end-to-end solution offerings, intuitive UI, and identifying your campaign objectives on the platform

Branding Video – Line Item Buying Models

Get started on creating your video campaign by choosing buying models for your line item.

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Topics include: Available unique buying models: vCPM, CPCV & its custom billing points

Branding Video – Line Item Targeting

Get started on creating your video campaign by adding targeting to your line item.

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Topics include: Adding publisher tiers & brand safety options

Branding Viewable Display – Creative Formats

Explore the customizable viewable display formats for better user engagement and attention.

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Topics include: Teads Studio unique formats, usage & benefits

Branding Viewable Display – Line Item Buying Models

Get started on creating your viewable display campaign by choosing buying models for your line item.

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Topics include: Available buying models: vCPM & CPM Optimization tools

Branding Formats – inRead Social

Extend your client’s social creative beyond social platforms with Teads’ premium publisher environments.

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Topics include: What is inRead Social? How to achieve incremental reach with existing social assets for viewable display & video

Traffic Acquisition – Pixels and Conversion

Learn how to create a new pixel for your website and set up conversion tracking for your performance campaigns.

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Topics include: What is a pixel? Creating a pixel and setting up optional conversion.

Traffic Acquisition – Line Item Buying Models

Get started on building a performance campaign by choosing buying models for your line item.

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Topics include: Available buying models: dynamic CPM, uCPC & optimizations

Traffic Acquisition – inRead Social Creative Editor

Learn how to utilize the creative editor tool to customize existing creatives for better performance.

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Topics include: Performance Single Image, Carousel and Social Single Image

inRead Social – Measures of Success

Take a look at our inRead Social success story on Teads Ad Manager vs. Instagram.

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Topics include: A Global Brand Case Study

Teads Custom Audiences

Learn how to build custom audiences utilizing Teads 1st & 3rd Party, Contextual Data for accuracy and reach.

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Topics include: Building Custom Audiences

Reporting

Take a deep dive into monitoring your campaign in real-time and gain granular understanding of the Teads auction funnel to scale your campaign.

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Topics include: Analyzing budget, delivery, clicks, viewability & auction monitoring

Intro to TAM Quiz

Pass the quiz and get your certificate.

Please complete all lessons before doing the quiz.
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