TAM UI Overview

Designed as a continuation of our “Intro to Teads Ad Manager” course, this course is tailored to traders and consists of several deep dives to provide supplemental knowledge of TAM’s capabilities.

60min

Content Preview

Course content

Campaign setup – Selecting Your Campaign Objectives & Building a Campaign Framework

Selecting your Campaign Objective tiles and learning how to build your first campaign framework

Campaign setup – Selecting Your Campaign Objectives & Building a Campaign Framework Content

Lesson Video:

7min

Lesson:

Topics include: Campaign objectives, how to build your campaign framework; budget set up, flight dates, frequency capping

Campaign setup – Customizing Your Creatives Utilizing the Creative Editor

Learn how to customize your Branding and Traffic Acquisition creatives through the Creative Editor Tool

Campaign setup – Customizing Your Creatives Utilizing the Creative Editor Content

Lesson Video:

6min

Lesson:

Topics include: Creative formats: single image, single video and carousel. Creative editor functionalities

Campaign setup – Creating a Teads Universal Pixel and Customize Conversion Tracking

Learn how to create a Teads Universal Pixel to implement onto advertiser sites and build custom conversions

Campaign setup – Creating a Teads Universal Pixel and Customize Conversion Tracking Content

Lesson Video:

7min

Lesson:

Topics include: Teads universal pixel and conversion tracking

Campaign setup – Available Pricing Models and Bidding

Discover all available buying models including Guaranteed Outcomes

Campaign setup – Available Pricing Models and Bidding Content

Lesson Video:

6min

Lesson:

Topics include: Reviewing each pricing model and best practices

Data – First Party Audiences

How to apply your advertiser's first party data once onboarded

Data – First Party Audiences Content

Lesson Video:

2min

Lesson:

Topics include: Planning and activation

Data – Teads Audiences

How to plan and apply Teads Audiences from start to finish

Data – Teads Audiences Content

Lesson Video:

6min

Lesson:

Topics include: Planning and activation

Data – Custom Audiences

Create your own bespoke Custom Audience using Teads data solutions for more granular targeting needs

Data – Custom Audiences Content

Lesson Video:

7min

Lesson:

Topics include: Planning and activation

Data – Contextual Planner

How to plan and apply Teads Contextual to target relevant content

Data – Contextual Planner Content

Lesson Video:

3min

Lesson:

Topics include: Planning and activation

Reporting UI – Branding

Take a deep dive into how to look into a Branding campaign reporting

Reporting UI – Branding Content

Lesson Video:

8min

Lesson:

Topics include: Campaign analytics walkthrough

Reporting UI – Traffic Acquisition

Discover how to navigate Traffic Acquisition campaign reporting.

Reporting UI – Traffic Acquisition Content

Lesson Video:

6min

Lesson:

Topics include: Campaign analytics walkthrough

Reporting UI – Auction Reports

Analyzing the Teads Auction Funnel to help diagnose any delivery issues

Reporting UI – Auction Reports Content

Lesson Video:

5min

Lesson:

Topics include: Auction reports walkthrough

Reporting UI – Custom Reports

Learn how to pull customizable campaign reports and schedule for a recurrent delivery to your inbox.

Reporting UI – Custom Reports Content

Lesson Video:

4min

Lesson:

Topics include: Customizing Campaign Dimensions & Campaign Metrics; Recurrent Reporting Scheduling

TAM UI Overview

Content Preview

Course content

Campaign setup – Selecting Your Campaign Objectives & Building a Campaign Framework

Campaign setup – Customizing Your Creatives Utilizing the Creative Editor

Campaign setup – Creating a Teads Universal Pixel and Customize Conversion Tracking

Campaign setup – Available Pricing Models and Bidding

Data – First Party Audiences

Data – Teads Audiences

Data – Custom Audiences

Data – Contextual Planner

Reporting UI – Branding

Reporting UI – Traffic Acquisition

Reporting UI – Auction Reports

Reporting UI – Custom Reports

TAM UI Overview Quiz