TAM UI Overview

Designed as a continuation of our “Intro to Teads Ad Manager” course, this course is tailored to traders and consists of several deep dives to provide supplemental knowledge of TAM’s capabilities.
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Introduction Teads Ad Manager

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Course content

Campaign setup – Selecting Your Campaign Objectives & Building a Campaign Framework

Selecting your Campaign Objective tiles and learning how to build your first campaign framework

Lesson Video:
Lesson:
Topics include: Campaign objectives, how to build your campaign framework; budget set up, flight dates, frequency capping

Campaign setup – Customizing Your Creatives Utilizing the Creative Editor

Learn how to customize your Branding and Traffic Acquisition creatives through the Creative Editor Tool

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Lesson:
Topics include: Creative formats: single image, single video and carousel. Creative editor functionalities

Campaign setup – Creating a Teads Universal Pixel and Customize Conversion Tracking

Learn how to create a Teads Universal Pixel to implement onto advertiser sites and build custom conversions

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Lesson:
Topics include: Teads universal pixel and conversion tracking

Campaign setup – Available Pricing Models and Bidding

Discover all available buying models including Guaranteed Outcomes

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Topics include: Reviewing each pricing model and best practices

Data – First Party Audiences

How to apply your advertiser's first party data once onboarded

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Topics include: Planning and activation

Data – Teads Audiences

How to plan and apply Teads Audiences from start to finish

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Lesson:
Topics include: Planning and activation

Data – Custom Audiences

Create your own bespoke Custom Audience using Teads data solutions for more granular targeting needs

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Topics include: Planning and activation

Data – Contextual Planner

How to plan and apply Teads Contextual to target relevant content

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Lesson:
Topics include: Planning and activation

Reporting UI – Branding

Take a deep dive into how to look into a Branding campaign reporting

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Topics include: Campaign analytics walkthrough

Reporting UI – Traffic Acquisition

Discover how to navigate Traffic Acquisition campaign reporting.

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Lesson:
Topics include: Campaign analytics walkthrough

Reporting UI – Auction Reports

Analyzing the Teads Auction Funnel to help diagnose any delivery issues

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Topics include: Auction reports walkthrough

Reporting UI – Custom Reports

Learn how to pull customizable campaign reports and schedule for a recurrent delivery to your inbox.

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Lesson:
Topics include: Customizing Campaign Dimensions & Campaign Metrics; Recurrent Reporting Scheduling

TAM UI Overview Quiz

Pass the quiz and get your certificate.

Please complete all lessons before doing the quiz.
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