Intro to attention and Lumen methodology
This presentation gives a global overview of attention measurement: what it means, what can you compared it to, and how effective it truly is. It explains Lumen’s methodology and how attention is estimated on your campaigns. You’ll also see a simplified example of how attention metrics appear in Teads Ad Manager and how to use them to report on different aspects of your campaign.
Lesson Video:
- 18min
Lesson:
Topics include: Attention vs. Viewability, why attention matters?, the key drivers of attention, attention measurement with Lumen, what the different attention metrics mean, Teads performance vs. Lumen benchmarks, how to best set-up to drive attention, leveraging attention in the future. How to enable Attention measurement in Teads Ad Manager, Attention capabilities in TAM, UI attention metrics explained