Data Definitions
Defining the terms used throughout the training
Lesson Video:
- 2min
Lesson:
Topics include: 3rd party data, data points, data provider, platform, data segment, audience
Data Solutions: Audience & Contextual Targeting
The Teads Data Solutions course covers a wide-range of topics from data and targeting definitions to the industry challenges for audience and contextual targeting. Join us as we take a comprehensive look into the different targeting solutions Teads has to offer that aim to solve the industry challenges.
- 22min
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Course content
Industry Challenges
Industry challenges related to 3rd party data
Lesson Video:
- 3min
Lesson:
Topics include: Segment accuracy, fragmentation , Nielsen DAR, deterministic data, lookalike models, Chrome Update, Audience Targeting, Contextual Targeting
Introducing Teads Audiences
The combination of 1st & 3rd Party Data and consumption habits
Lesson Video:
- 2min
Lesson:
Topics include: Teads Audiences, 1st party data, 3rd party data, content consumption, interest-based segments, demographic segments
3rd Party Curation & Vetting
Teads Audiences Curation process
Lesson Video:
- 4min
Lesson:
Topics include: Teads Audiences, qualitative analysis, quantitative analysis, curation, 3rd party curation
Custom Audiences
How Teads builds audiences for client needs
Lesson Video:
- 1min
Lesson:
Topics include: Teads Audiences, custom audiences, 3rd party data, data segments, contextual, pack targeting
1PD Onboarding
How we seamlessly onboard client data
Lesson Video:
- 1min
Lesson:
Topics include: DMP, integrations, client data, retargeting, suppression, modeling, CRM
Contextual
Overview of Industry challenges for Contextual and a walk-through of Teads’ revamped contextual offering
Lesson Video:
- 7min
Lesson:
Topics include: cookieless, keyword targeting, contextual, Semantic Analysis
Key Takeways
Quick summary of the most important takeaways from the Data Solutions content
Lesson Video:
- 2min
Lesson:
Topics include: Audience targeting, 1st party data, partner data, advertiser 1st party data, contextual targeting, accuracy, scale, fragmentation, privacy
Data Solutions Quiz
Pass the quiz and get your certificate.