Advertise Responsibly

This course is a deep dive into the 5 pillars of Teads’ commitment to Advertise Responsibly. Our Teads experts provide best practices for advertising safely in times of uncertainty, providing a respectful ad experience while achieving quality reach, and how all of these elements work together to not only protect the safety of your brand’s message, but our democracy as a whole.

31min

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Course content

Introduction: From Brand Safety to Brand Responsibility

How Teads’ commitment to Advertise Responsibly reconciles brand safety sensitivities

Introduction: From Brand Safety to Brand Responsibility Content

Lesson Video:

3min

Lesson:

Topics include: Global pandemics, climate change, civil unrest, brand safety, online advertising

Clean Advertising

Ensuring access to viewable, brand safe, fraud free, and objectively-measured media

Clean Advertising Content

Lesson Video:

5min

Lesson:

Topics include: clean advertising, advertising ecosystem, brand safety, viewability, fraud prevention

Respect the User

How to respect users with polite and engaging ad experiences

Respect the User Content

Lesson Video:

3min

Lesson:

Topics include: viewable by design, quality, Teads Studio, attention, insights, data privacy

Avoidance of willful misinformation & hate speech

The threat of media investment funding fake news, hateful, and harmful content

Avoidance of willful misinformation & hate speech Content

Lesson Video:

5min

Lesson:

Topics include: disinformation, hate speech, inventory, UGC, professionally produced, publishers

Quality Journalism: Supporting democracy through premium publishers

Applying keyword targeting in brand safe environments

Quality Journalism: Supporting democracy through premium publishers Content

Lesson Video:

2min

Lesson:

Topics include: engagement rate, keyword blocking, news, quality journalism, democracy

Quality Journalism: Advertising in times of uncertainty

Rethinking brand safety measures

Quality Journalism: Advertising in times of uncertainty Content

Lesson Video:

4min

Lesson:

Topics include: Covid-19, brand safety, news

Quality Journalism: Gaining back safe inventory

How to maximize inventory without risking brand safety

Quality Journalism: Gaining back safe inventory Content

Lesson Video:

5min

Lesson:

Topics include: disinformation, democracy, brand safety, ad blocking, keyword blacklist

Partner for lasting industry & societal change

How the industry can drive positive change in the areas of inequality

Partner for lasting industry & societal change Content

Lesson Video:

3min

Lesson:

Topics include: semantics, diversity, inclusion, brand suitability, Advertise Responsibly, keyword list

Advertise Responsibly checklist for brands

Summary of recommendations to enable brands to Advertise Responsibly

Advertise Responsibly checklist for brands Content

Lesson Video:

1min

Lesson:

Topics include: user respect, disinformation, quality journalism, societal change