Can you make it in a world without cookies?

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Can you make it in a world without cookies?

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You are a Cookieless World Enthusiast.

You understand that 3rd party cookies will be gone soon but aren’t too sure about what that really entails. Luckily, we’re here to fill you in with our 5 Golden Rules For a Cookieless World so can start preparing yourself for this new era.
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Your are a Cookieless World Advocate

While there’s a lot you already knew about going cookieless, there’s still quite a bit more to learn. No need to fret! We’ve compiled 5 Golden Rules For a Cookieless World to help you get better acquainted with what’s coming next.
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Your are a Cookieless World Savant

Congratulations! That was impressive. Your knowledge about a cookieless world seems to be up-to-date. You might think you’re all set, but there are many more new things coming to the digital landscape. To help you continue your journey, we created 5 Golden Rules For a Cookieless World.
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Answered
Correct
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Question 1 of 10

1. Question
5 point(s)
Let’s cut to the chase. Do you really know what a cookie is?
- A cookie is a piece of information stored in the ad-server used mainly to track advertising performance
- A cookie is a piece of text dropped onto a user's browser which allows to track their browsing activity
- A cookie is powered by the users IP address stored in the user’s computer used to track browsing activity
- A cookie is a piece of code stored in the domain mainly used to track user attribution
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Question 2 of 10

2. Question
5 point(s)
Google’s future plans regarding cookies will be a game-changer. How so?
- 1st, 2nd and 3rd Party Cookies will go away in 2022
- The use of 3rd-Party Cookies will be turned-off, by default, in Chrome in 2022
- 1st-Party cookies will power Contextual targeting starting 2022
- The use of 3rd-Party Cookies will be turned-off, by default, on Chrome in 2021
Correct

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Question 3 of 10

3. Question
5 point(s)
The deprecation of 3rd party cookies will impact:
- Audience Targeting
- Frequency capping management
- Multi-touch attribution
- All of The Above
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Question 4 of 10

4. Question
10 point(s)
You know cookies are meant to identify users on web environments, but what about Device IDs (also known as Mobile Advertising IDs (MAIDs))?
- Device IDs identify users on In-App environments
- Device IDs identify users on mobile browsers
- Device IDs identify users on mobile browsers & In-App environments
- None of the above
Correct

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Question 5 of 10

5. Question
10 point(s)
You might have already heard of Google’s Privacy Sandbox. Do you know what it is?
- The new Google Data Management Platform (DMP) that will be released in 2021
- A new paradigm aiming at centralizing user identification and profiling on the browser
- A new Consent Management Platform (CMP) to collect the user consent and manage data access rights
- A new type of ID based on Google logged-in data
Correct

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Question 6 of 10

6. Question
10 point(s)
Amidst all these changes, the Rearc project from the IAB focuses on:
- Standardizing the new contextual targeting solutions
- Discussing the end of cookies and the potential replacements and alternatives
- An initiative to create a new browser that would be privacy compliant by design.
- A project to determine how 1st-party data solutions can replace the existing 3rd-party cookies.
Correct

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Question 7 of 10

7. Question
10 point(s)
The industry is heavily talking about Unique ID’s. What exactly is a Unique ID?
- A new type of ID that will merge consumer’s first and last name with their cookie browsing history
- An alternative identifier built from a user login to replace 3rd-party cookies.
- An identifier allowing ad tech players to identify users that have opt-in on the use of third party cookies.
- All of The Above
Correct

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Question 8 of 10

8. Question
15 point(s)
Have you heard about FLOCs (Federated Learning of Cohorts) as part of the Google Privacy Sandbox proposal? Can you describe what they are? (Pick all that apply)
- A Google initiative based on the analysis of the user browsing history
- A catalogue of segments, each of the segments containing thousands of similar users in terms of online activities.
- A technical package developed in Chrome and allowing (among others) to manage the frequency-capping and campaign attribution
- A Google initiative to provide re-targeting capabilities with a dedicated API (instead of using 3rd-party cookies).
Correct

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Question 9 of 10

9. Question
15 point(s)
Publishers will be leveraging their 1st-Party Data. How can they use this to their advantage? (Pick all that apply)
- 1st-party cookies will remain technically usable by publishers to track the activities happening solely on their own domain.
- Publishers 1st-party data can be combined to create a holistic user profile that can be used to cover functionalities such as audience targeting or measurement.
- It can be used to target specific segments of users assuming that the publisher has a decent volume of visits, users loyalty and relevant content.
- 1st-party data, being based on a deterministic approach, is way more accurate and effective than 3rd-party data.
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Question 10 of 10

10. Question
15 point(s)
SPARROW & TURTLEDOVE might seem like birds of a feather, but what are the main differences between the two? (Pick all that apply)
- SPARROW is the Criteo proposed alternative to Google TURTLEDOVE.
- SPARROW allows users to easily opt-in for cookie utilization – whereas TURTLEDOVE removes all 3rd-party cookie utilization.
- SPARROW allows 3rd-party data providers to still develop and distribute their own 3rd- party segments.
- TURTLEDOVE only allows cohorts to be defined from a single domain where SPARROW proposes the creation of multi-domains cohorts.
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