The New Attention Economy – Teads x VIA – NL Series
Measuring attention becomes essential when brands know what impact their ads have in mobile environments. Mobile advertising therefore plays an increasingly important role in driving brand growth. This webinar takes a closer look at our research findings with Amy China-Wire, Head of Teads Studio, and Caroline Hugonenc, VP in Research. Additionally, Angela Tropper, Senior Sales Manager, moderated a dutch panel session with Yvonne Goos, Senior Advisor of media strategy at Zilveren Kruis, Michael Willelm, Director of Strategy at Benelux, Denstu and Manon Hietbrink, Business Intelligence Lead at Mindshare, that discusses why brand growth is important for the long term.
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