The Interrupted Lifestyle: Impact of COVID-19 on Content Consumption Behavior

Since the first reported case of COVID-19 in China in late December, there have been many significant changes in consumption habits while the world is stuck at home. This webinar provides the most recent insights on the shifts across the globe in consumer behavior, content consumption, and sentiment towards advertising during this unprecedented era.

Hosted by:

Shari Munoz

Shari Munoz

VP Research

Duration: 32 min

Chapters:

01:40 – Change in consumer behaviour
06:27 – Role of reliable sources of information
09:53 – Content consumption trends
18:33 – Targeting the right customer
23:19 – Consumer sentiment: economy & advertising
27:56 – New opportunity to reach consumers
29:24 – Takeaways

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