Teads Audiences: Offering Data Targeting Accuracy at Scale

In this session, we review the industry challenges that contribute to the accuracy vs scale problem and how Teads Audiences can be a solution for advertisers struggling to balance accuracy and scale.

Hosted by:

Harry Clayman

Harry Clayman

Data Business Lead

Duration: 19 min

Chapters:

01:00 – Industry Challenges
03:25 – Introduction to Teads Audiences
04:43 – Teads Demography Data Creation
05:59 – Teads Interest Graph Creation
10:00 – 3rd Party Data Curation & Vetting
13:56 – Teads DMP Demo
16:48 – Teads Audiences Recap
17:54 – Takeaways

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