Teads’ approach to Brand Safety

Over the last few years, brand safety has been a concern for all advertisers and still remains a priority for the industry. Teads’ approach to brand safety and recommendations to brands.

Hosted by:

Sara Di Pietrantonio

Sara Di Pietrantonio

Global Operations Director, Ad Verification

Duration: 23 min

Chapters:

04:23 – What is your definition of Brand Safety?
05:54 – How do we enforce Brand Safety?
06:45 – What does Premium Inventory mean?
09:19 – What is the scale of the Brand Safety challenge?
13:05 – Are custom keywords necessary?
16:35 – COVID-19 recommendations for brands
18:14 – Who owns Brand Safety at Teads?
19:43 – Different environment different approach?
22:00 – Takeaways on Brand Safety

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