Optimizing Your Campaign for Attention
The battle for attention is real as ads compete against a lot of potential distractions. In fact 70% of video ads are visible while only ⅕ are actually watched. In our world today, respecting and winning the user’s attention is the only viable solution. So how can brands better optimize their campaigns to respectfully get users to watch their ads? This webinar will discuss the attention funnel, the 5 key drivers for attention, as well as how to design, transact and measure attention in campaigns to optimize the time spent.
Duration: 34 min
00:49 – User attention figures for digital advertising
02:43 – From visibility to attention
06:05 – Challenges in measuring user attention
08:16 – Introducing the 5 attention drivers
11:40 – The creative challenge
15:45 – Designing ads for attention
19:10 – Possible storytelling types and examples
29:25 – Cracking the code of attention
You might also like
TAM – Become a cookieless certified agency
Did you know you are leaving addressable reach on the table in any cookie based campaign that you run? Our team will talk you through the current and upcoming cookieless...
The New Attention Economy – Teads x VIA – NL Series
Measuring attention becomes essential when brands know what impact their ads have in mobile environments. Mobile advertising therefore plays an increasingly important role in driving brand growth. This webinar takes...
Introducing: Advanced Traffic Acquisition (Version 2.0) – UK Series
Join us, for an in-depth session with Matthew Isdale, Head of Performance, and Desiree Nicholson, Enterprise Solution Lead, as they walk you through the new and improved Traffic Acquisition (2.0)...