Fireside Chat: Navigating the New Ad Business in COVID-19 With Insider Inc.
The COVID-19 crisis has presented our industry with new challenges to navigate. In this session, we chat with Pete Spande, CRO of Insider Inc. about how he’s managing “the new ad business” in the midst of a pandemic. The discussion will focus on how the COVID-19 crisis is affecting what content people are consuming, how advertisers are managing brand safety and keyword blocking, and what offerings Insider Inc. is developing to mitigate our new reality on both the newsroom and monetization front.
Duration: 48 min
02:30 – How is the Insider team adjusting
05:17 – How Insider addresses the crisis
11:00 – How do you adapt (messaging, ad locations, etc.)?
14:40 – Brand Safety concerns with the pandemic
18:54 – Have you seen brands increasing their volumes?
23:36 – Revenue strategy adjustment
29:50 – Which remote tools would you keep post pandemic?
35:58 – Discussing how unique Insider Inc. is
42:17 – Have you seen changes in interests from readers?
45:03 – Q&A: Non-traditional pricing models
46:17 – Q&A: What to say to clients stopping their campaigns
You might also like
TAM – Become a cookieless certified agency
Did you know you are leaving addressable reach on the table in any cookie based campaign that you run? Our team will talk you through the current and upcoming cookieless...
The New Attention Economy – Teads x VIA – NL Series
Measuring attention becomes essential when brands know what impact their ads have in mobile environments. Mobile advertising therefore plays an increasingly important role in driving brand growth. This webinar takes...
Introducing: Advanced Traffic Acquisition (Version 2.0) – UK Series
Join us, for an in-depth session with Matthew Isdale, Head of Performance, and Desiree Nicholson, Enterprise Solution Lead, as they walk you through the new and improved Traffic Acquisition (2.0)...