Les consommateurs Marocains et les nouvelles habitudes d’achat. Quelles sont les solutions publicitaires à la performance pour générer du trafic (incrémental) et des revenus ?
Les annonceurs réadaptent leurs stratégies sur la base des nouveaux usages et comportements d’achat des internautes, et réorientent leurs investissements vers des modèles à la performance. Leo Chappaz, VP Global Performance Advertising de Teads, explique comment développer des stratégies avec des résultats garantis en dépassant les limites de la publicité traditionnelle.
Quelles sont les différences entre ces deux règlementations et comment s'appliquent-elles ? Quelles sont les évolutions en matière de recueil du consentement de l'internaute (Hard opt-in vs. Soft opt-in) et...
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