Machine learning et résultats garantis

Qu’il s’agisse d’une vidéo complétée, d’une visite qualifiée ou d’une conversion, les campagnes marketing doivent répondre à des objectifs précis. Comment le machine learning permet aujourd’hui de proposer aux marques des résultats garantis, alignés sur leurs objectifs marketing ?

Hosted by:

Robert Dupuy

Robert Dupuy

VP Engineering

Duration: 37 min

Chapters:

00:26 – Guaranteed Outcomes definition
07:45 – The art of estimating
12:22 – How to build an estimator
21:54 – Estimators used at Teads
22:25 – Estimator example: Completion Rate Optimization
27:46 – How do we know what signals are relevant?
34:05 – Q&A: A/B test numbers per year and results
35:15 – Q&A: Human and technical means

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