Les nouvelles opportunités créatives sur mobile

Comment engager le consommateur dans un univers mobile-first à l’ère de la distraction ? Souffler, gratter, secouer, scanner… Découvrez les dernières innovations au service de la créativité publicitaire sur mobile.

Hosted by:

Vincent Legros

Vincent Legros

Head of Teads Studio France & Belgique

Duration: 50 min

Chapters:

05:03 – Attention is hard to capture
11:23 – Content creation is king, Mobile optimization is queen
29:05 – What is L’Atelier Teads Studio
36:55 – Q&A: Does Teads also produce creative assets?
37:40 – Q&A: What are the conditions to do an Atelier?
40:58 – Q&A: What’s the ideal planning to launch a campaign?
41:10 – Q&A: Do you challenge the assets you receive?
42:53 – Q&A: Studio and Atelier pricing precisions
44:53 – Q&A: Is it possible to leverage non-digital assets?
47:14 – Q&A: Do you work proactively with strategic accounts?
48:24 – Q&A: Is it possible to do DCO and Data Strat. with the Studio?

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