La brand safety et ses enjeux pour les marques

Au cours de ces dernières années, la brand safety est devenue une préoccupation majeure pour les annonceurs et reste une priorité pour l’industrie. Découvrez l’approche de Teads et ses recommandations pour les marques.

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Duration: 34 min

Chapters:

00:15 – Brand Safety definition
01:58 – How do you ensure Brand Safety for your Clients?
11:40 – Are custom keywords necessary?
17:08 – COVID-19 recommendation for brands
20:09 – Who owns Brand Safety?
22:42 – Different environment different approach to Brand Safety?
26:46 – Brand Safety recommendations
31:17 – Q&A: Different approaches to Brand Safety per industry?

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