How to optimize your campaigns and maximize the attention on your messages?
70% of video ads are visible but only 1/5 are actually watched. What are the solutions for measuring attention? How to ensure that your campaign allows you to optimize the time spent?
Hosted by:
Duration: 30 min
Chapters:
00:51 – User attention figures for digital advertising
02:43 – From visibility to attention
06:04 – Challenges in measuring user attention
08:14 – Introducing the 5 attention drivers
11:38 – The creative challenge
15:44 – Designing ads for attention
19:09 – Possible storytelling types and examples
29:24 – Cracking the code of attention
You might also like
- TAM ·
TAM – Become a cookieless certified agency
Did you know you are leaving addressable reach on the table in any cookie based campaign that you run? Our team will talk you through the current and upcoming cookieless...
- Research & Trends ·
The New Attention Economy – Teads x VIA – NL Series
Measuring attention becomes essential when brands know what impact their ads have in mobile environments. Mobile advertising therefore plays an increasingly important role in driving brand growth. This webinar takes...
- Traffic Acquisition ·
Introducing: Advanced Traffic Acquisition (Version 2.0) – UK Series
Join us, for an in-depth session with Matthew Isdale, Head of Performance, and Desiree Nicholson, Enterprise Solution Lead, as they walk you through the new and improved Traffic Acquisition (2.0)...