How to optimize your campaigns and maximize the attention on your messages?

70% of video ads are visible but only 1/5 are actually watched. What are the solutions for measuring attention? How to ensure that your campaign allows you to optimize the time spent?

Hosted by:

Caroline HUGONENC

Caroline Hugonenc

Global VP Research & Insights

Duration: 30 min

Chapters:

00:51 – User attention figures for digital advertising
02:43 – From visibility to attention
06:04 – Challenges in measuring user attention
08:14 – Introducing the 5 attention drivers
11:38 – The creative challenge
15:44 – Designing ads for attention
19:09 – Possible storytelling types and examples
29:24 – Cracking the code of attention

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