Digital Trends at the Crossroad of Media, Creativity, and Technology
Bertrand “Coca” Cocallemen, Global VP Creative Strategy and Head of Teads Studio North America, will discuss how the best in class technology, combined with compelling creativity and interactive experiences, can give advertisers a unique edge to impact the hearts and minds of their target customers.
Duration: 24 min
01:30 – The Global Media Platform presentation
02:06 – Teads value proposition
03:35 – Creative Challenges in mobile
06:25 – Overview of 5 Digital Trends
07:11 – 1. Iteration
12:23 – 2. Atomization
14:32 – 3. Choice & Immersion
17:48 – 4. Content Weight
19:20 – 5. Personalization
20:51 – Takeaways
You might also like
Attention Economy – Teads x VIA – NL Series
The webinar will start with a presentation by Caroline Hugonenc and Michael Follett of Lumen Research Ltd. The second part of this webinar is a panel discussion Irene de Vos...
Responsible Media – Teads x VIA – NL Series
More than ever there is an urgent need to join forces for creating a more sustainable media ecosystem. In this webinar, the opportunities will be explored that exist to take...