Digital Trends at the Crossroad of Media, Creativity, and Technology
Bertrand “Coca” Cocallemen, Global VP Creative Strategy and Head of Teads Studio North America, will discuss how the best in class technology, combined with compelling creativity and interactive experiences, can give advertisers a unique edge to impact the hearts and minds of their target customers.
Duration: 24 min
01:30 – The Global Media Platform presentation
02:06 – Teads value proposition
03:35 – Creative Challenges in mobile
06:25 – Overview of 5 Digital Trends
07:11 – 1. Iteration
12:23 – 2. Atomization
14:32 – 3. Choice & Immersion
17:48 – 4. Content Weight
19:20 – 5. Personalization
20:51 – Takeaways
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