Brand Safety During These Strange Times
Over the last few years, brand safety has been a concern for all advertisers and still remains a priority for the industry. Teads’ SVP of Global Ad Operations, Meg Runeari discusses her personal beliefs about brand suitability, our efforts at Teads and most importantly, our collective responsibility to combat the challenges surrounding brand safety.
Hosted by:
Duration: 22 min
Chapters:
02:41 – How do we define Brand Safety?
04:11 – How do we define Brand Suitability?
07:03 – Presenting The Global Media Platform
08:13 – Brand Safety statistics from Teads
09:39 – Implications of excluding News Publishers
11:35 – 3 Pillars to protect advertiser brands
12:46 – Teads Direct Relationship with Publishers
13:23 – Layers of Brand Safety defense at Teads
16:20 – Who owns Brand Safety at Teads
17:07 – What should brands do in times of COVID-19
You might also like
- Attention ·
Attention Economy – Teads x VIA – NL Series
The webinar will start with a presentation by Caroline Hugonenc and Michael Follett of Lumen Research Ltd. The second part of this webinar is a panel discussion Irene de Vos...
- Responsible Advertising ·
Responsible Media – Teads x VIA – NL Series
More than ever there is an urgent need to join forces for creating a more sustainable media ecosystem. In this webinar, the opportunities will be explored that exist to take...
- TAM ·
TAM – Become a cookieless certified agency
Did you know you are leaving addressable reach on the table in any cookie based campaign that you run? Our team will talk you through the current and upcoming cookieless...